The Retail Futurist, (aka) Howard Saunders, is a writer and speaker whose job is to see beyond retail’s currently choppy waters

Howard spent the first twenty five years of his career at some of London’s most renowned retail design agencies, including Fitch & Company, where he created concepts, strategies and identities for dozens of British high street brands. 

In 2003 he founded trend-hunting agency, Echochamber, inspiring his clients with new and innovative retail design from across the globe. 

Howard relocated to New York in 2012 where the energetic regeneration of Brooklyn inspired his book, Brooklynization, published in 2017. His role as outspoke champion for the retail led regeneration of our town centres gave rise to the title The Retail Futurist.  

Howard has been interviewed on numerous television shows, radio programs and podcasts for BBC Radio 4, BBC Scotland, the British Retail Consortium, CNBC Africa, Sky News Australia and TVNZ, New Zealand. 

His talks are hi-energy, jargon-free journeys that explore the exciting, if not terrifying, retail landscape that lies ahead. 

When not in retail mode, Howard has recorded, literally, thousands of digital music masterpieces, most of which remain, thankfully, unheard. 

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