It’s always rewarding when clients tell me my insight and enthusiasm have influenced them to take their company in a new direction, or given them a new lease of life. But you can’t beat the thrill of seeing ideas turn into bricks and mortar. Here’s a selection of recent real-world results.

World Trade Center, New York

It was such a privilege to work on this iconic monument to resurrection. Over four years I witnessed Calatrava’s awe-inspiring Oculus slowly emerge from the cavernous belly of New York’s financial district. I’ve never worked on such a sensitive yet significant scheme. My own small part was to create a naming and signage strategy for Westfield’s five levels of retail and the community and event spaces surrounding the Oculus. Grand Opening Day was August 16th 2016.

Sushiro, Japan

Japan’s largest sushi chain, with over 400 restaurants, asked me to help conceive an urban ‘fast dining’ concept. The work involved a study of global food trends and an in-depth knowledge of the local market in Tokyo and Osaka. Working alongside private equity company Permira my role was to build the strategy, garner the support of the management, write the brief and select a world class design agency. The new sushi concept, designed by Nendo, opened in Tokyo in 2015.

Mothercare, UK

I’m very proud to have been asked to play a part in the process of relaunching one of the UK’s most loved high street names. Under the direction of Mark Newton-Jones my job was to motivate the staff and management to ensure the new regime and design concept garnered the internal momentum it so desperately needed. The 20/20 designed stores opened to great acclaim in late 2014.

Glendola Leisure, UK

Glendola is a privately owned group of hotels, restaurants and bars operating under a variety of brands. I’ve been working with the board, running management sessions on the latest trends in food, hospitality and customer service, since 2012. Following my study of the F&B market in Glasgow I was challenged to develop a viable concept for a particularly difficult but iconic property. The result was the award winning Alston Bar & Beef which opened in the vaults beneath Grand Central Station in 2014.

Westfield Stratford City, London

I’ve been working with Westfield in the UK, running trend workshops, retail safaris and sessions on global innovative retail, for more than a decade. A specific project based study on food trends led directly to the concept of integrating an artisan food market into the Stratford scheme. The Great Eastern Market was born and it opened next to the Olympic Park in 2012.

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